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OUR STORY

A Premier Vintage Jewelry Store in San Francisco

La Vita E' Bella was founded in 2000 and has been a valued Vintage Jewelry Store in San Francisco ever since. Since we opened our doors, we’ve gained a reputation for being friendly, approachable and affordable, which keeps our customers coming back to mark their special occasions with us.

We carry custom items created by our own bench jeweler as well as seasonal collections from some of the most well-known jewelry brands. No matter what type of jewelry you’re looking for, you’ll be able to find it at La Vita E' Bella.

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